Watts Brothers Moving and Storage Systems
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The public idea of the trucking industry in the United States popular culture has gone through many transformations.However, images of the masculine side of trucking are a common theme throughout time.The 1940's first made truckers popular, with their songs and movies about truck drivers. Then in the 1950's theywere depictedas heroes of the road, living a life of freedom on the open road.Trucking culture peaked in the 1970's as theywere glorifiedas modern days cowboys, outlaws, and rebels. Since then the portrayal has come with a more negative connotation as we see in the 1990's.Unfortunately, the depiction of truck drivers went from such a positive depiction to that of troubled serial killers.
The decade of the 70's in the United States was a memorable one, especially for the notion of truck driving. This seemed todramaticallyincrease popularity among trucker culture.Throughout this era, and even in today's society, truck driversare romanticizedas modern-day cowboys and outlaws.These stereotypes were due to their use of Citizens Band (CB) radios to swap information with other drivers. Informationregardingthe locations of police officers and transportation authorities. The general public took an interest in the truckers 'way of life' as well. Both drivers and the public took interest in plaid shirts, trucker hats, CB radios, and CB slang.
In 1933, as a part of President Franklin D. Roosevelt’s “New Deal”, the National Recovery Administration requested that each industry creates a “code of fair competition”. The American Highway Freight Association and the Federated Trucking Associations of America met in the spring of 1933 to speak for the trucking association and begin discussing a code. By summer of 1933 the code of competition was completed and ready for approval. The two organizations had also merged to form the American Trucking Associations. The code was approved on February 10, 1934. On May 21, 1934, the first president of the ATA, Ted Rogers, became the first truck operator to sign the code. A special "Blue Eagle" license plate was created for truck operators to indicate compliance with the code.
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