MOVING COMPANY MARKETING

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Moving Company Marketing: Find New Customers for Your Business Through Marketing



Moving company marketing is crucial to the success of any moving business. But great marketing cannot exist without having the right marketing strategy. And that’s where Moving Authority steps in. Our business professionals know how to help moving businesses with marketing. They can provide all sorts of unique marketing strategies for any company. From SEO to Facebook marketing to website branding. You can even call us with specific marketing questions. Otherwise, please browse this article to learn new marketing strategies. Traditional marketing efforts like direct mail do not work as well as they used to. But we’ve stuffed this page full of digital and internet marketing content. This way, your company can discover new marketing methods to grow and boost revenue.




Why Is Internet Marketing for Movers a Great Marketing Strategy?




Many moving companies focus on referrals. They help keep any moving business up and running. But isn’t it time that you grow your company? If so, referrals and postcards aren’t enough. You can achieve more business growth through digital and internet marketing. Advertising your moving company online will give you many advantages. You’ll have an outlet for bringing new customer after customer to your business. This is crucial if your company wants more revenue.




How Does a Moving Company Get More Leads?




There are many tools and resources to bring more leads to a moving company. The first step is to get your branding in line. This refers to making your company stand out from other moving companies. You can always send out mailers. That’s a classic strategy for getting the attention of new leads. But have you tried PPC (pay per click) advertising? Pay-per-click advertising is a surefire way to find leads online. Your company can use PPC on almost any popular website. Each moving company will pay a small fee when a  potential customer clicks on an ad.



Using SEO is another great strategy for any company to find new leads. SEO stands for “search engine optimization.” You can use SEO services to make your company website rank higher. The better the SEO of your company, the more leads will come to your website. There’s also local SEO. It’s a type of SEO that targets local leads in your area. Through local SEO, you can get clicks on your website from nearby customers. You can even place online ads using Google Local Service Ads. Speaking of ads, are you using the sides of your moving trucks to make ads? If not, it’s time to use your moving trucks to your advantage. Email marketing is another great strategy for any company. You can use email marketing for more than marketing to previous customers. A company can also do email marketing to find referral contacts. Does your company have questions about any of these moving marketing strategies? If so, please contact Moving Authority right now.




Internet Marketing Tips & Strategies for Moving Companies




Listed below are a series of internet marketing tips and strategies. Your moving company should consider each one. Why? So that your staff can understand the value of internet marketing. It’s helped countless movers and companies make more money. Moving Authority applies these specific strategies to company after company every day. We’ve helped so many moving businesses succeed through marketing. And we’re ready to assist your own moving company at any moment.




Marketing Tip #1: Use SEO (Search Engine Optimization) for Finding Your Company Website




SEO refers to “search engine optimization.” The basis of SEO is all about improving the website of a moving company. Why? So that it can rank higher on SERPs. What does SERP stand for? SERP stands for “search engine results pages.” Through improved SEO, your company website can rank on search engines like Google. The first step is for your moving company to conduct SEO research. It has to figure out keywords that potential customers search for. This refers to a customer using a search engine to look for moving services. You can then insert the keywords into places on your company website. This way, Google will index your content and help your moving business rank high.



The key is for your company to create moving content that will get noticed. You've got to make your moving services and products stand out. This way, the website of your company can gain traction across search results. Consider creating a Google My Business profile for your company. It will provide each potential customer with basic information like location and hours. Then, say that people in your area search for a moving company. Your business will appear as one of the top Google search results. SEO, SEM, and SERP will all help your company boost its brand awareness online. Expect to increase company revenue once more people find your moving website online.




Marketing Tip #2: Use PPC (Pay Per Click) Advertising for Your Moving Company




PPC refers to “pay per click advertising.” It positions a moving business to select phrases and keywords. A company then inserts them into online advertisements. This way, search engine results can display the ad of your moving business. You can do custom PPC advertising to reach an exact moving related audience. Here’s the best part of PPC for your moving company. Your company will only pay when someone clicks on the PPC ad. This type of online advertising can draw traffic to your moving website. 



PPC advertising and SEO are two different concepts. An SEO campaign often takes weeks for a company to experience results. That’s not the case with PPC. The average PPC ad works for a moving business on an immediate basis. This makes PPC advertising a great option for boosting moving company website traffic. Please contact Moving Authority if you’d like to learn more about making a PPC ad.




Marketing Tip #3: Use Content Marketing To Grow Your Company & Show Off Moving Services




Content marketing is one of the most important marketing concepts. People and search engines alike need to have quality content. All your company has to do is make great moving content. Then, your moving business can market the content online. “Content” refers to a wide variety of moving-related services. From blog posts to videos to infographics. Say that your moving company staff creates and publishes new content. (And the content relates to your moving services and products.) This can make your moving business online pages rank higher across search results. Of course, you've got to use keywords and phrases related to moving. 




Here’s another example of content marketing for a moving business. Say your company creates consistent blog posts about moving. A potential customer might like a blog and decide to book your moving services. These days, marketing any company is all about the content that a business posts.




Marketing Tip #4: Have Your Company Focus on Social Media With Content About Moving




Social media has become a powerful marketing outlet for companies. And moving companies are no exception. Movers can use social media to reach all sorts of potential moving customers. Sites like Twitter, Facebook, and LinkedIn are all marketing tools. Instagram, Snapchat, and Pinterest are also great tools for digital marketing. You can use these social media platforms to provide updates about your company. But that’s not all. You can post all sorts of online content about your business and moving services. This is a great strategy for boosting engagement with your brand and company. Social media can help your business expand its reach online.



Say that potential customers interact with your company using social media. The interaction will appear in feeds of family members and friends. This can expand the reach of your company to a new audience. Plus, people use social media to review companies. (That’s one reason your company should do high-quality work.) Through online reviews, people will see that you're a trusted mover. Remember that social media marketing is about more than making posts. It’s about interacting and connecting with potential customers. Your moving company has to build rapport and trust with your audience. This way, people will want to book a move with your company. The key is to create and post unique moving content. All social content should make your company stand out from other companies. 



Marketing Tip #5: Market Your Moving Services on Your Website to a Mobile Audience 




These days, almost all adults own a smartphone. That’s why digital and internet marketing is so important. In fact, over half of all internet searches take place on a smartphone. Rest assured, this applies to people searching for moving companies. No one is looking through a phonebook for moving services any longer. That’s why it’s crucial to make your website mobile-ready. Say that your company website can't function on a phone. If that's the case, then you might as well not have a website for moving. It’s time to optimize your website for all mobile visitors with unique moving needs. In fact, everything involving marketing should take place with mobile services in mind. 



One key area to focus on is the speed of your moving website. The load time cannot last more than a second or two. Otherwise, people will abandon your page and find a different company for moving. Please contact Moving Authority if you need help with optimization. We partner with third-party internet marketing companies. These companies have helped moving company after company with mobile. Plus, the internet marketing companies can help you rank higher on websites. Doing so will boost the conversion rate of your business online.




Marketing Tip #6: Use Analytics Through Google & Other Platforms




Analytics have become crucial for the success of marketing moving companies. It involves making use of all information your company already has. This includes email lists, locations of customers, and much more. Sure, it’s a challenge to leverage data and convert it into successful marketing. But analytics are a shortcut for any company to boost its marketing abilities. Please contact Moving Authority if you’d like to learn how to use data. Our moving marketing team can help you leverage data tools and analyze data. Remember- large moving companies are already using analytics. It’s time for your company to prevent itself from getting left behind. A great place to start is Google Analytics. It will help your company analyze current web traffic. Then, you can use new marketing strategies to boost web traffic. 




Marketing Tip #7: Buy Moving Leads From Moving Authority




Moving Authority sells the best, high-quality moving leads in the US. All you've got to do is provide us with your zip code or location. We can then supply your company with local moving leads. Using quality leads will make you worry less about the competition with other movers. That’s because you can reach a lead before other companies do. Once you have your leads, focus on making calls to win business. The more you delay calling leads, the less money your company can make. You've got to craft your sales pitch around your moving services. Think of which moving services can attract leads to your company. Please call Moving Authority right now for more information about buying leads.




Marketing Tip #8: Have Your Company Do Facebook Advertising




Marketing on Facebook is a powerful tool for moving company after company. Why? Because Facebook features so much information about potential moving customers. You can use the Facebook algorithm to target the potential moving clients that you want. Facebook can even factor whether a user is going to move in the future. Through Facebook, a moving company can discover a new target audience. Your company can also run marketing ads on Facebook. Each ad can direct users to your moving website. Making paid ads on Facebook is an important marketing strategy. If you struggle with it, please let Moving Authority know. We can direct you to a social media online marketing consultant.




Contact Moving Authority Today for Help Marketing Your Business




The Moving Authority team’s standing by to help your company succeed with marketing. All you've got to do is give us a call and ask us any marketing-related questions. Or, you're welcome to message us on this site or send us an email. We can help your company discover new digital marketing strategies. This way, your company can boost its revenue and number of customers. We look forward to helping your moving business succeed with online marketing.



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Did You Know

Question As we've learned the Federal-Aid Highway Act of 1956 was crucial in the construction of the Interstate Highway System. Described as an interconnected network of the controlled-access freeway. It also allowed larger trucks to travel at higher speeds through rural and urban areas alike. This act was also the first to allow the first federal largest gross vehicle weight limits for trucks, set at 73,208 pounds (33,207 kg). The very same year, Malcolm McLean pioneered modern containerized intermodal shipping. This allowed for the more efficient transfer of cargo between truck, train, and ships.

Question

The intention of a trailer coupler is to secure the trailer to the towing vehicle. It is an important piece, as the trailer couple attaches to the trailer ball. This then forms a ball and socket connection. It allows for relative movement between the towing vehicle and trailer while towing over uneven road surfaces. The trailer ball should be mounted to the rear bumper or to a drawbar, which may be removable. The drawbar secures to the trailer hitch by inserting it into the hitch receiver and pinning it.
 
The three most common types of couplers used are straight couplers, A-frame couplers, and adjustable couplers. Another option is bumper-pull hitches in which case draw bars can exert a large amount of leverage on the tow vehicle. This makes it harder to recover from a swerving situation (thus it may not be the safest choice depending on your trip).

Question In 1976, the number one hit on the Billboard chart was "Convoy," a novelty song by C.W. McCall about a convoy of truck drivers evading speed traps and toll booths across America. The song inspired the 1978 action film Convoy directed by Sam Peckinpah. After the film's release, thousands of independent truck drivers went on strike and participated in violent protests during the 1979 energy crisis (although similar strikes had occurred during the 1973 energy crisis).

Question Invented in 1890, the diesel engine was not an invention that became well known in popular culture. It was not until the 1930's for the United States to express further interest for diesel engines to be accepted. Gasoline engines were still in use on heavy trucks in the 1970's, while in Europe they had been entirely replaced two decades earlier.

Question Many modern trucks are powered by diesel engines, although small to medium size trucks with gas engines exist in the United States. The European Union rules that vehicles with a gross combination of mass up to 3,500 kg (7,716 lb) are also known as light commercial vehicles. Any vehicles exceeding that weight are known as large goods vehicles.

Question Business routes always have the same number as the routes they parallel. For example, U.S. 1 Business is a loop off, and paralleling, U.S. Route 1, and Interstate 40 Business is a loop off, and paralleling, Interstate 40.

Question In some states, a business route is designated by adding the letter "B" after the number instead of placing a "Business" sign above it. For example, Arkansas signs US business route 71 as "US 71B". On some route shields and road signs, the word "business" is shortened to just "BUS". This abbreviation is rare and usually avoided to prevent confusion with bus routes.

Question Signage of business routes varies, depending on the type of route they are derived from. Business routes paralleling U.S. and state highways usually have exactly the same shield shapes and nearly the same overall appearance as the routes they parallel, with a rectangular plate reading "BUSINESS" placed above the shield (either supplementing or replacing the directional plate, depending on the preference of the road agency). In order to better identify and differentiate alternate routes from the routes they parallel, some states such as Maryland are beginning to use green shields for business routes off U.S. highways. In addition, Maryland uses a green shield for business routes off state highways with the word "BUSINESS" in place of "MARYLAND" is used for a state route.

Question

In the United States, commercial truck classification is fixed by each vehicle's gross vehicle weight rating (GVWR). There are 8 commercial truck classes, ranging between 1 and 8. Trucks are also classified in a more broad way by the DOT's Federal Highway Administration (FHWA). The FHWA groups them together, determining classes 1-3 as light duty, 4-6 as medium duty, and 7-8 as heavy duty. The United States Environmental Protection Agency has its own separate system of emission classifications for commercial trucks. Similarly, the United States Census Bureau had assigned classifications of its own in its now-discontinued Vehicle Inventory and Use Survey (TIUS, formerly known as the Truck Inventory and Use Survey).

Question The Federal Motor Carrier Safety Administration (FMCSA) is an agency within the United States Department of Transportation. The purpose of the FMCSA is to regulate safety within the trucking and moving industry in the United States. The FMCSA enforces safety precautions that reduce crashes, injuries, and fatalities involving large trucks and buses.

Question

The Federal Bridge Gross Weight Formula is a mathematical formula used in the United States to determine the appropriate gross weight for a long distance moving vehicle, based on the axle number and spacing. Enforced by the Department of Transportation upon long-haul truck drivers, it is used as a means of preventing heavy vehicles from damaging roads and bridges. This is especially in particular to the total weight of a loaded truck, whether being used for commercial moving services or for long distance moving services in general.
 
According to the Federal Bridge Gross Weight Formula, the total weight of a loaded truck (tractor and trailer, 5-axle rig) cannot exceed 80,000 lbs in the United States. Under ordinary circumstances, long-haul equipment trucks will weight about 15,000 kg (33,069 lbs). This leaves about 20,000 kg (44,092 lbs) of freight capacity. Likewise, a load is limited to the space available in the trailer, normally with dimensions of 48 ft (14.63 m) or 53 ft (16.15 m) long, 2.6 m (102.4 in) wide, 2.7 m (8 ft 10.3 in) high and 13 ft 6 in or 4.11 m high.

Question

In the moving industry, transportation logistics management is incredibly important. Essentially, it is the management that implements and controls efficiency, the flow of storage of goods, as well as services. This includes related information between the point of origin and the point of consumption to meet customer's specifications. Logistics is quite complex but can be modeled, analyzed, visualized, and optimized by simulation software. Generally, the goal of transportation logistics management is to reduce or cut the use of such resources. A professional working in the field of moving logistics management is called a logistician.

Question The Dwight D. Eisenhower National System of Interstate and Defense Highways is most commonly known as the Interstate Highway System, Interstate Freeway System, Interstate System, or simply the Interstate. It is a network of controlled-access highways that forms a part of the National Highway System of the United States. Named after President Dwight D. Eisenhower, who endorsed its formation, the idea was to have portable moving and storage. Construction was authorized by the Federal-Aid Highway Act of 1956. The original portion was completed 35 years later, although some urban routes were canceled and never built. The network has since been extended and, as of 2013, it had a total length of 47,856 miles (77,017 km), making it the world's second longest after China's. As of 2013, about one-quarter of all vehicle miles driven in the country use the Interstate system. In 2006, the cost of construction had been estimated at about $425 billion (equivalent to $511 billion in 2015).

Question In 1991 the film "Thelma & Louise" premiered, rapidly becoming a well known movie. Throughout the movie, a dirty and abrasive truck driver harasses the two women during chance encounters. Author Michael Dunne describes this minor character as "fat and ignorant" and "a lustful fool blinded by a delusion of male superiority". Thelma and Louise exact their revenge by feigning interest in him and then blowing up his tanker truck full of gas.

Question The American Association of State Highway Officials (AASHO) was organized and founded on December 12, 1914. On November 13, 1973, the name was altered to the American Association of State Highway and Transportation Officials. This slight change in name reflects a broadened scope of attention towards all modes of transportation. Despite the implications of the name change, most of the activities it is involved in still gravitate towards highways.

Question In 1984 the animated TV series The Transformers told the story of a group of extraterrestrial humanoid robots. However, it just so happens that they disguise themselves as automobiles. Their leader of the Autobots clan, Optimus Prime, is depicted as an awesome semi-truck.

Question The most basic purpose of a trailer jack is to lift the trailer to a height that allows the trailer to hitch or unhitch to and from the towing vehicle. Trailer jacks may also be used for the leveling of the trailer during storage. To list a few common types of trailer jacks are A-frame jacks, swivel jacks, and drop-leg jacks. Other trailers, such as horse trailers, have a built-in jack at the tongue for this purpose.

Question

The term 'trailer' is commonly used interchangeably with that of a travel trailer or mobile home. There are varieties of trailers and manufactures housing designed for human habitation. Such origins can be found historically with utility trailers built in a similar fashion to horse-drawn wagons. A trailer park is an area where mobile homes are designated for people to live in.
 
In the United States, trailers ranging in size from single-axle dollies to 6-axle, 13 ft 6 in (4,115 mm) high, 53 ft (16,154 mm) in long semi-trailers is common. Although, when towed as part of a tractor-trailer or "18-wheeler", carries a large percentage of the freight. Specifically, the freight that travels over land in North America.