How To Target Homeowners on Facebook
(Use Facebook To Target Homeowners Today)

people looking for homes

It’s crucial to target homeowners on Facebook. That’s because many homeowners get tired of using traditional listing sites. But that doesn’t mean they don't want to search for real estate listings. After all, homeowners still need fast and simple information on homes. And they can discover tons of home information on Facebook. This makes Facebook advertising a crucial ad outlet. Countless people across the US browse potential homes using a personal newsfeed. Through advertising, your business can connect with people shopping for houses. Facebook ads aren’t hidden behind a website paywall. The general public can access Facebook ads with ease. 

Listed below are some important tips for using targeted advertising. You can use Facebook ads to target homeowners and even sell real estate listings. This also benefits moving companies all across the USA. If you have any questions, do not hesitate to contact Moving Authority. Our advertising experts can help you grow your business using Facebook.

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It’s Time To Get Clicks on Your Ads Using Facebook

Anyone can use the Facebook website and app for free. This is a huge advantage for real estate sellers. Years ago, real estate sellers had to advertise listings by physical mail. Not anymore. Facebook provides a cost-effective approach for advertising homes and listings. The key is to ensure that you get the details right in your Facebook ads. 

Say that an ad receives a lot of clicks and leads. This means you've got a high number of people interested in your services. The more interested people you have, the more money you can make. One crucial step is to create a template of leads that worked in the past. Next, place them into a database. You can then create a follow-up system. This way, you can reach moving leads in the future through specific ad campaigns.

Target Your Ideal Homeowner Clients on Facebook’s Platform With Ad After Ad

Making a great ad on Facebook doesn’t involve rocket science. But you must know who your target audience is. This means understanding which clients desire to buy listed homes from your business. Keep this in mind during any form of interaction with your clients. Place what the ideal client (target audience) desires into your Facebook ads. Here’s an example of how to target ideal homeowner clients. Say that you're writing ad copy. The ad copy should list the interesting features of a home. Write that the home’s “close to the city center.” Or, write in the ad that the house features “waterfront views.”

Keep in mind that no Facebook ad can target every single client at once. If you do that, there's no way your business can fulfill so many requirements at the same time. Instead, your company can use a variety of different ads on Facebook. Try to target features and amenities that cater to unique audiences. Doing so will help your marketing campaign achieve success. This way, you can sell more listed properties thanks to Advertising.

The Process of Setting Up Facebook Advertising for Targeting

Setting up advertising on Facebook isn’t as complicated as many people assume. Let’s go over the basic steps for creating a listing ad using Facebook. The first step is to set up a Facebook Business account. Once you do, it’s time to figure out the type of campaign you need to run. Many real estate professionals conduct a “cold traffic” campaign. Others use a “re-marketing” campaign using Facebook. It’s now time to set up the demographics to target on Facebook. Demographics refer to brands, interests, age, locations, and more. Once you decide the demographics, it’s time to choose the format of your Facebook ad. 

Your ad could appear as a picture, video, or media collection. Facebook ads can also appear in carousel form. That’s where an ad features 3 to 5 images, links, headlines, and a call to action. It’s now time to figure out the budget for your Facebook ad. Have you made a campaign like this before on Facebook? If so, you could upload a list of best real estate or homeowner customers. The list can get uploaded into the Custom Audiences section of Facebook. (Also, you get a list of recent movers through our moving leads.) You can now track your Facebook campaign and also optimize it to hit ROAS. (ROAS stands for “return on ad spend.”) Feel free to adjust your targeting criteria for the ad. You might have to do that a few times to receive the best results.

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Ensure Your Facebook Ads Meet Your Real Estate & Homeowner Needs

There’s no shortage of solutions for targeting potential homeowners. The key is to use the Moving Authority targeted advertising tips. Our social media ad experts view advertising as a crucial tool. In fact, it’s the best tool to advertise homes using social media. Our organization can also connect you to USA Home Listings. This way, you can receive names of homeowners, asking prices, and addresses. You’ll also get to view specifications every day featuring new home listings. Please contact Moving Authority right now to learn more information. We can tell you all about real estate listings and how to locate any home in the US.

real estate building

Moving Authority Is a Licensed Provider of MLS USA Home Listings

Our organization functions as a licensed provider of all MLS USA Home Listings. All you have to do is contact us today. We can then provide a current list for you. In fact, we can also provide you with the moving leads you need. Accessing USA Home Listings is crucial to your success. You can use the list to connect with brokers. 

The brokers will get to see your advertisements right in front of them. You’ll also use the list to connect with people moving each house. Then, you can build rapport with everyone and connect on Facebook. Seeing your face online will make it easy for everyone to reference you. This is another example of how powerful Facebook is when it comes to targeting. Using Facebook, you can grab the attention of homeowner after homeowner. (And also broker after broker.) Are you ready to receive the listings? If so, please contact Moving Authority right now.

Target Homeowners in Facebook’s Home & Garden Section

Facebook features its own “Home and Garden” section. You should use that section to your advantage when targeting homeowners using ads. Of course, this is great way to discover people that own homes. Countless homeowners browse the Home and Garden Facebook section every day. Facebook provides a range of options that you can use to infer home ownership. This way, you can target a unique audience of homeowners. 

Using Facebook, go to Interests and click on Hobbies & Activities. That’s where you’ll find the Home and Garden section. You can browse subcategories like Demographics (recently moved). Also make sure that you browse the Interests subcategory on Facebook. It will feature relevant interests like home renovation shows. This way, you can target your Facebook advertisements to the right audience.

Begin Targeting an Audience of Homeowners Using Basic Demographics on Facebook

Don't make the process of targeting homeowners using Facebook a complicated one. Instead, begin ad targeting using a combination of basic demographics. Keep this in mind when you're setting up your ad. Facebook will ask you to choose a lot of demographic information. This includes age, gender, and location related to the target market. Use more than these three demographic targeting options. Why? Because otherwise, the target audience will be way too large. But that doesn’t mean you have to use the advanced demographic target options.

Did you know that Facebook provides free courses on how to use targeting options? Any business can take part in the ad targeting courses. Consider enrolling in a course if you struggle reaching the desired homeowners. Or, you can contact our organization for help. Using a basic target ad course will give you a foundation for advertising. When you do use targeting ads, try to narrow down the demographic fields. Do so for every single ad that you create. This is the cruel first step of ad targeting. Remember- never try to speak to everyone in one ad. A broad Facebook ad will not itv you the business results that you need.

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Use Facebook To Target the Home Ownership Sector & Share Information to Your Audience

Facebook is a great tool for targeting home ownership. The platform lets you target people based on whether they rent or own a home. But that's not all. You can narrow down your ad targeting criteria. Here’s an example. You can target first-time home buyers if that's the demographic you're after. You can find demographics like this is the Demographics section on Facebook. This matters because you can target your ideal customers. Realtor after realtor across the US is now realizing how important this is. And so are moving companies.

Knowing if someone is owning or renting is useful to tons of companies. Plus, first-time home buyers will have to buy all sorts of new products and services. Facebook is all about targeting, targeting, and more targeting. And that's the key component of advertising itself. You've got to hone in on the target market of your business. You can do so based on location, demographics, interests, and more.

More About How To Target Homeowners Using Facebook

Targeting homeowners on Facebook is crucial for all sorts of B2C companies. Facebook uses targeting options that will help you connect with your ideal audience. Make sure that you take advantage of the Facebook location settings. This way, you can now discover nearby customers in a close radius. Also, pay attention to the interest settings. Many people post their interests on their Facebook profiles. You must go out of your way to find interests related to home ownership.

Use Facebook To Search for People Living in Expensive Homes

That's right- you can use Facebook to search for people who have expensive homes. This is huge for moving companies. (Or, you can discover potential customers living in a certain kind of home.) In the Demographics section, click on Home. You can then select the home type and home value. Then, you can choose a wide range of home prices. This is a great shortcut toward targeting an ideal customer. In fact, it’s often better to do this than target by income on Facebook. After all, you want to find customers that are willing to spend money. Combining location and home cost is a great outlet for targeting unique homeowners.

Let Us Know if You Need More Information About How To Use Facebook for Ads

Do you need help targeting an audience on Facebook? If so, our agency can help you use Facebook ads to your advantage. We know what to post on pages to get a high click rate. And we’re ready to share our Facebook targeting and marketing advice with you. This way, you can find new audiences to get your page filled with marketing content. These days, Facebook targeting is all about marketing to the right people. If you target the wrong audience, you're wasting time. Our agency serves as leaders in helping businesses use social media. 

When you work with us, we’ll go one by one on new marketing strategies. We’ll ensure you’re marketing to the ideal audience you target. Plus, we can help you discover similar audiences. In fact, many businesses make a crucial mistake. They fail to realize there are new audiences to market their Facebook page toward. Without new audiences, it’s hard to make a consistent income. You want a new audience after audience you target to view your service or product. And that’s what our Facebook targeting experts can help you do. Who says attracting new audiences through marketing is difficult? Well, not us. We can help you reach audience after audience using Facebook targeting and ads. If you're ready for effective targeting strategies, our Facebook experts are standing by.

Facebook’s marketing algorithm isn’t as complicated as many people realize. The key is to stop and think about the product that certain audiences want. Then, you can go one by one on marketing to each unique audience. One audience might seem similar to another audience. Or, one audience could need marketing and ads that another audience doesn’t. If you're marketing to the wrong audience, you could receive negative Facebook comments. These will get posted by people that think your marketing isn’t genuine. That’s why our company can help you share ads to the right audience and people. Doing so will get more people to like your page on Facebook. Through SEO, our firm can even help your website page rank high in search engines. That’s an example of an effective way to improve marketing and targeting to people. Remember- marketing to people is all about knowing who your audience is. And our team can help your Facebook and website ads reach the right people.

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We Can Help Your Business With Online Marketing & Advertising

Marketing and targeting to an audience is what Facebook’s all about for any business. The key is to target the right people and audiences on Facebook. And our organization specializes in marketing and targeting using ads. Facebook’s algorithm is very advanced. You can use Facebook ads to target almost any types of audiences. Does your business already know who it must target? If not, our team is standing by to help you target people and audiences. 

We partner with the best marketing and online targeting agencies in the US. And they’ve helped us do more than target new customers. Our clients can enlist the services of these marketing and targeting agencies. This way, a company can target audiences it had no idea existed. Sure, you can target an audience using Facebook. But you can also target people with a variety of targeting platforms. Here’s an example of how to target the right people through marketing. Your company could create a video to attract and target new audiences. Then, you can post it on Facebook and other marketing and targeting outlets. You might discover a new audience to target based on traffic to the web page. Using software, you could discover Facebook demographics to target toward. This is only one example of how to target new people using website marketing.

You can reach many audiences when you target them using effective strategies. And our team has the tools to help you target any specific people or audience. All you've got to do is give our marketing department a call. Let us know what audiences you're looking to target. Then, our team can use advanced targeting strategies to target a specific niche. But we won’t stop there when it comes to targeting and marketing. We can use software to target audiences you might not even know about. This advanced targeting and marketing can lead to a boost in income. We know how to attract new audiences to any company website. Then, you can sell product after product after you target new people. We even partner with a Facebook marketing agency featured in the national news. This Facebook agency gave us even more information on how to target people online. Now, we pass along marketing and targeting advice to our customers. They can use the target and marketing strategies in their Facebook ads. Or, businesses can target people using other online marketing platforms.

Our firm knows it can feel overwhelming to target new audiences on Facebook. But do not despair. There are millions of people your business can target using Facebook. And this type of targeting is about more than Facebook ads. It’s about marketing and targeting using a variety of platforms. Do you need us to generate a report of your current targeting and marketing efforts? Viewing the data will clue us in on which people to target so that we can build your audience. 

Marketing and targeting using Facebook has never been this simple. And it’s all thanks to our patented Target Ads technologies. Have you heard about Target Ads? The Target Ads software can grow the audience on any web page. Please contact us if you need access to Target Ads technologies. Target Ads help find new people to target on the page of any business. You don't want to waste money when you target the wrong people. And our organization can help you target the ideal audiences using Facebook. You're welcome to call us right now to learn more about Target Ads technologies. Once you target the right audience, you can begin executing great marketing strategies.

Our Organization Can Improve Your Facebook Ads

Are you struggling to create content on your Facebook page or create Facebook ads? if so, our organization can teach you how to create and improve Facebook ads. All you've got to do is give our Facebook experts a call right now. Within minutes, we can assess your page on Facebook. Then, we could create a plan to get traffic on your page through new Facebook ads. We’ll make sure the Facebook ads are unique and standout. Otherwise, people on Facebook will ignore the page content that you create. Creating Facebook ads for Facebook is all about making your page unique. And our Facebook experts know how to create Facebook ads that get results. If you're struggling to create content, call us right now. Our Facebook experts excel at creating all sorts of Facebook ads. They won’t rest until your Facebook draws in a new target audience.

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Do You Want To Learn More About How To Target the Owners of Homes? Contact Us Now

The Moving Authority social media advertising experts are standing by to assist you. Their mission is to help you grow your business through Facebook ad targeting. All you've got to do is give us a phone call. Or, you're welcome to email us or send a message on this website. We can provide more tips on how to use Facebook ads to your advantage. This way, you could gain tons of homeowner customers from any location. Our team looks forward to helping you succeed with Facebook ad targeting.

Did You Know

Question In 2009, the book 'Trucking Country: The Road to America's Walmart Economy' debuted, written by author Shane Hamilton. This novel explores the interesting history of trucking and connects certain developments. Particularly how such development in the trucking industry have helped the so-called big-box stored. Examples of these would include Walmart or Target, they dominate the retail sector of the U.S. economy. Yet, Hamilton connects historical and present-day evidence that connects such correlations.

Question Many modern trucks are powered by diesel engines, although small to medium size trucks with gas engines exist in the United States. The European Union rules that vehicles with a gross combination of mass up to 3,500 kg (7,716 lb) are also known as light commercial vehicles. Any vehicles exceeding that weight are known as large goods vehicles.

Question During the latter part of the 20th century, we saw a decline of the trucking culture. Coinciding with this decline was a decline of the image of truck drivers, as they became negatively stigmatized. As a result of such negativity, it makes sense that truck drivers were frequently portrayed as the "bad guy(s)" in movies.

Question Trailer stability can be defined as the tendency of a trailer to dissipate side-to-side motion. The initial motion may be caused by aerodynamic forces, such as from a cross wind or a passing vehicle. One common criterion for stability is the center of mass location with respect to the wheels, which can usually be detected by tongue weight. If the center of mass of the trailer is behind its wheels, therefore having a negative tongue weight, the trailer will likely be unstable. Another parameter which is less commonly a factor is the trailer moment of inertia. Even if the center of mass is forward of the wheels, a trailer with a long load, and thus large moment of inertia, may be unstable.

Question The term "lorry" has an ambiguous origin, but it is likely that its roots were in the rail transport industry. This is where the word is known to have been used in 1838 to refer to a type of truck (a freight car as in British usage) specifically a large flat wagon. It may derive from the verb lurry, which means to pull or tug, of uncertain origin. It's expanded meaning was much more exciting as "self-propelled vehicle for carrying goods", and has been in usage since 1911. Previously, unbeknownst to most, the word "lorry" was used for a fashion of big horse-drawn goods wagon.


Compliance, Safety, and Accountability (CSA) are fundamental to the FMCSA's compliance program. The purpose of the CSA program is to oversee and focus on motor carriers' safety performance. To enforce such safety regulations, the CSA conducts roadside inspections and crash investigations. The program issues violations when instances of noncompliance with CSA safety regulations are exposed.
Unfortunately, the CSA's number of safety investigation teams and state law enforcement partners are rather small in comparison to the millions of CMV companies and commercial driver license (CDL) holders. A key factor in the CSA program is known as the Safety Measurement System (SMS). This system relies on data analysis to identify unsafe companies to arrange them for safety interventions. SMS is incredibly helpful to CSA in finding and holding companies accountable for safety performance.  


Implemented in 2014, the National Registry, requires all Medical Examiners (ME) who conduct physical examinations and issue medical certifications for interstate CMV drivers to complete training on FMCSA’s physical qualification standards, must pass a certification test. This is to demonstrate competence through periodic training and testing. CMV drivers whose medical certifications expire must use MEs on the National Registry for their examinations.

FMCSA has reached its goal of at least 40,000 certified MEs signing onto the registry. All this means is that drivers or movers can now find certified medical examiners throughout the country who can perform their medical exam. FMCSA is preparing to issue a follow-on “National Registry 2” rule stating new requirements. In this case, MEs are to submit medical certificate information on a daily basis. These daily updates are sent to the FMCSA, which will then be sent to the states electronically. This process will dramatically decrease the chance of drivers falsifying medical cards.

Question There are many different types of trailers that are designed to haul livestock, such as cattle or horses. Most commonly used are the stock trailer, which is enclosed on the bottom but has openings at approximately. This opening is at the eye level of the animals in order to allow ventilation. A horse trailer is a much more elaborate form of stock trailer. Generally horses are hauled with the purpose of attending or participating in competition. Due to this, they must be in peak physical condition, so horse trailers are designed for the comfort and safety of the animals. They're typically well-ventilated with windows and vents along with specifically designed suspension. Additionally, horse trailers have internal partitions that assist animals staying upright during travel. It's also to protect other horses from injuring each other in transit. There are also larger horse trailers that may incorporate more specialized areas for horse tack. They may even include elaborate quarters with sleeping areas, bathroom, cooking facilities etc.

Question The Federal Motor Carrier Safety Administration (FMCSA) issues Hours of Service regulations. At the same time, they govern the working hours of anyone operating a commercial motor vehicle (CMV) in the United States. Such regulations apply to truck drivers, commercial and city bus drivers, and school bus drivers who operate CMVs. With these rules in place, the number of daily and weekly hours spent driving and working is limited. The FMCSA regulates the minimum amount of time drivers must spend resting between driving shifts. In regards to intrastate commerce, the respective state's regulations apply.

Question The American Association of State Highway Officials (AASHO) was organized and founded on December 12, 1914. On November 13, 1973, the name was altered to the American Association of State Highway and Transportation Officials. This slight change in name reflects a broadened scope of attention towards all modes of transportation. Despite the implications of the name change, most of the activities it is involved in still gravitate towards highways.


Although there are exceptions, city routes are interestingly most often found in the Midwestern area of the United States. Though they essentially serve the same purpose as business routes, they are different. They feature "CITY" signs as opposed to "BUSINESS" signs above or below route shields. Many of these city routes are becoming irrelevant for today's transportation. Due to this, they are being eliminated in favor of the business route designation.

Question With the onset of trucking culture, truck drivers often became portrayed as protagonists in popular media. Author Shane Hamilton, who wrote "Trucking Country: The Road to America's Wal-Mart Economy", focuses on truck driving. He explores the history of trucking and while connecting it development in the trucking industry. It is important to note, as Hamilton discusses the trucking industry and how it helps the so-called big-box stores dominate the U.S. marketplace. Hamilton certainly takes an interesting perspective historically speaking.

Question By the time 2006 came, there were over 26 million trucks on the United States roads, each hauling over 10 billion short tons of freight (9.1 billion long tons). This was representing almost 70% of the total volume of freight. When, as a driver or an automobile drivers, most automobile drivers are largely unfamiliar with large trucks. As as a result of these unaware truck drivers and their massive 18-wheeler's numerous blind spots. The Occupational Safety and Health Administration has determined that 70% of fatal automobile/tractor trailer accident happen for a reason. That being the result of "unsafe actions of automobile drivers". People, as well as drivers, need to realize the dangers of such large trucks and pay more attention. Likewise for truck drivers as well.

Question The American Association of State Highway and Transportation Officials (AASHTO) conducted a series of tests. These tests were extensive field tests of roads and bridges to assess damages to the pavement. In particular they wanted to know how traffic contributes to the deterioration of pavement materials. These tests essentially led to the 1964 recommendation by AASHTO to Congress. The recommendation determined the gross weight limit for trucks to be determined by a bridge formula table. This includes table based on axle lengths, instead of a state upper limit. By the time 1970 came around, there were over 18 million truck on America's roads.

Question In 1933, as a part of President Franklin D. Roosevelt’s “New Deal”, the National Recovery Administration requested that each industry creates a “code of fair competition”. The American Highway Freight Association and the Federated Trucking Associations of America met in the spring of 1933 to speak for the trucking association and begin discussing a code. By summer of 1933 the code of competition was completed and ready for approval. The two organizations had also merged to form the American Trucking Associations. The code was approved on February 10, 1934. On May 21, 1934, the first president of the ATA, Ted Rogers, became the first truck operator to sign the code. A special "Blue Eagle" license plate was created for truck operators to indicate compliance with the code.

Question In order to load or unload bots and other cargo to and from a trailer, trailer winches are designed for this purpose. They consist of a ratchet mechanism and cable. The handle on the ratchet mechanism is then turned to tighten or loosen the tension on the winch cable. Trailer winches vary, some are manual while others are motorized. Trailer winches are most typically found on the front of the trailer by towing an A-frame.

Question Moving companies that operate within the borders of a particular state are usually regulated by the state DOT. Sometimes the public utility commission in that state will take care of it. This only applies to some of the U.S. states such as in California (California Public Utilities Commission) or Texas (Texas Department of Motor Vehicles. However, no matter what state you are in it is always best to make sure you are compliant with that state

Question Tracing the origins of particular words can be quite different with so many words in the English Dictionary. Some say the word "truck" might have come from a back-formation of "truckle", meaning "small wheel" or "pulley". In turn, both sources emanate from the Greek trokhos (τροχός), meaning "wheel", from trekhein (τρέχειν, "to run").

Question Light trucks are classified this way because they are car-sized, yet in the U.S. they can be no more than 6,300 kg (13,900 lb). These are used by not only used by individuals but also businesses as well. In the UK they may not weigh more than 3,500 kg (7,700 lb) and are authorized to drive with a driving license for cars. Pickup trucks, popular in North America, are most seen in North America and some regions of Latin America, Asia, and Africa. Although Europe doesn't seem to follow this trend, where the size of the commercial vehicle is most often made as vans.