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The American Association of State Highway Officials (AASHO)was organizedand founded on December 12, 1914.On November 13, 1973, the namewas alteredto the American Association of State Highway and Transportation Officials.This slight change in name reflects a broadened scope of attention towards all modes of transportation.Despite the implications of the name change, most of the activities itis involvedin still gravitate towards highways.
The 1950's were quite different than the years to come.They were more likely tobe considered"Knights of the Road", if you will, for helping stranded travelers.In these times truck driverswere enviedandwere viewedas an opposition to the book "The Organization Man".Bestseller in 1956, author William H. Whyte's novel describes "the man in the gray flannel suit", who sat in an office every day.He's describing a typical office style job that is very structured with managers watching over everyone. Truck drivers represented the opposite of all these concepts. Popular trucking songs glorified the life of drivers as independent "wanderers".Yet, there were attempts to bring back the factory style efficiency, such as using tachnographs. Although most attempts resulted in little success. Driversroutinelysabotaged and discovered new ways to falsify the machine's records.
The 1980s were full of happening things, but in 1982 a Southern California truck driver gained short-lived fame. His name was Larry Walters, also known as "Lawn Chair Larry", for pulling a crazy stunt. He ascended to a height of 16,000 feet (4,900 m) by attaching helium balloons to a lawn chair, hence the name.Walters claims he only intended to remain floating near the ground andwas shockedwhen his chair shot up at a rate of 1,000 feet (300 m) per minute.The inspiration for such a stunt Walters claims his poor eyesight for ruining his dreams to become an Air Force pilot.
Smoke and the Banditwas releasedin 1977, becoming the third-highest grossing movie.Following only behind Star Wars Episode IV and Close Encounter of the Third Kind, all three movies making an impact on popular culture.Conveniently, during that same year, CB Bears debuted as well. The Saturday morning cartoon features mystery-solving bears who communicate by CB radio. As the 1970's decade began to end and the 80's broke through, the trucking phenomenon had wade.With the rise of cellular phone technology, the CB radio was no longer popular with passenger vehicles, but, truck drivers still use it today.
In 1933, as a part of President Franklin D. Roosevelt’s “New Deal”, the National Recovery Administration requested that each industry creates a “code of fair competition”. The American Highway Freight Association and the Federated Trucking Associations of America met in the spring of 1933 to speak for the trucking association and begin discussing a code. By summer of 1933 the code of competition was completed and ready for approval. The two organizations had also merged to form the American Trucking Associations. The code was approved on February 10, 1934. On May 21, 1934, the first president of the ATA, Ted Rogers, became the first truck operator to sign the code. A special "Blue Eagle" license plate was created for truck operators to indicate compliance with the code.