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Receiving nation attention during the 1960's and 70's, songs and movies about truck driving were major hits. Finding solidarity, truck drivers participated in widespread strikes. Truck drivers from all over opposed the rising cost of fuel. Not to mention this is during the energy crises of 1873 and 1979. In 1980 the Motor Carrier Actdrasticallyderegulated the trucking industry. Since then trucking has come to dominate the freight industry in the latter part of the 20th century. This coincided with what are now known as 'big-box' stores such as Target or Wal-Mart.
The public idea of the trucking industry in the United States popular culture has gone through many transformations.However, images of the masculine side of trucking are a common theme throughout time.The 1940's first made truckers popular, with their songs and movies about truck drivers. Then in the 1950's theywere depictedas heroes of the road, living a life of freedom on the open road.Trucking culture peaked in the 1970's as theywere glorifiedas modern days cowboys, outlaws, and rebels. Since then the portrayal has come with a more negative connotation as we see in the 1990's.Unfortunately, the depiction of truck drivers went from such a positive depiction to that of troubled serial killers.
The number one hit on the Billboard chart in 1976 was quite controversial for the trucking industry. "Convoy," is a song about a group of reckless truck drivers bent on evading laws such as toll booths and speed traps.The song went on to inspire the film "Convoy", featuring defiant Kris Kristofferson screaming "piss on your law!" After the film's release, thousands of independent truck drivers went on strike. The participated in violent protests during the 1979 energy crisis.However, similar strikes had occurred during the 1973 energy crisis.
The word cargo is in reference to particular goods that are generally used for commercial gain. Cargo transportation is generally meant to mean by ship, boat, or plane.However, the term now applies to all types of freight, now including goods carried by train, van, or truck.This term is now used in the case of goods in the cold-chain, as perishable inventory is always cargo in transport towards its final home.Even when itis heldin climate-controlled facilities, it is important to remember perishable goods or inventory have a short life.
In 1986 Stephen King released horror film "MaximumOverdrive", a campy kind of story.It isreallyabout trucks that become animated due to radiation emanating from a passing comet.Oddlyenough, the trucks force humans to pump their diesel fuel. Their leaderis portrayedas resembling Spider-Man's antagonist Green Goblin.