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In 1971, author and director Steven Spielberg, debuted his first feature length film. His made-for-tv film, Duel, portrayed a truck driver as an anonymous stalker.Apparentlythere seems to be a trend in the 70's tonegativelystigmatize truck drivers.
Popular among campers is the use of lightweight trailers, such as aerodynamic trailers. These canbe towed bya small car, such as the BMW Air Camper. Theyare builtwith the intent to lower the tow of the vehicle, thus minimizing drag.
Smoke and the Banditwas releasedin 1977, becoming the third-highest grossing movie.Following only behind Star Wars Episode IV and Close Encounter of the Third Kind, all three movies making an impact on popular culture.Conveniently, during that same year, CB Bears debuted as well. The Saturday morning cartoon features mystery-solving bears who communicate by CB radio. As the 1970's decade began to end and the 80's broke through, the trucking phenomenon had wade.With the rise of cellular phone technology, the CB radio was no longer popular with passenger vehicles, but, truck drivers still use it today.
In 1933, as a part of President Franklin D. Roosevelt’s “New Deal”, the National Recovery Administration requested that each industry creates a “code of fair competition”. The American Highway Freight Association and the Federated Trucking Associations of America met in the spring of 1933 to speak for the trucking association and begin discussing a code. By summer of 1933 the code of competition was completed and ready for approval. The two organizations had also merged to form the American Trucking Associations. The code was approved on February 10, 1934. On May 21, 1934, the first president of the ATA, Ted Rogers, became the first truck operator to sign the code. A special "Blue Eagle" license plate was created for truck operators to indicate compliance with the code.