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“The association of truckers with cowboys and related myths was perhaps most obvious during the urban-cowboy craze of the late 1970s, a period that saw middle-class urbanites wearing cowboy clothing and patronizing simulated cowboy nightclubs. During this time, at least four truck driver movies appeared, CB radio became popular, and truck drivers were prominently featured in all forms of popular media.” — Lawrence J. Ouellet
A business route (occasionally city route) in the United States and Canada is a short special route connected to a parent numbered highway at its beginning, then routed through the central business district of a nearby city or town, and finally reconnecting with the same parent numbered highway again at its end.
Business routes generally follow the original routing of the numbered route through a city or town.Beginning in the 1930s and lasting thru the 1970s was an era marking a peak in large-scale highway construction in the United States. U.S. Highways and Interstates weretypicallybuilt in particular phases.Their first phase of development began with the numbered route carrying traffic through the center of a city or town.The second phase involved the construction of bypasses around the central business districts of the towns they began.As bypass construction continued, original parts of routes that had once passed straight thru a city would often become a "business route".
The decade of the 70's in the United States was a memorable one, especially for the notion of truck driving. This seemed todramaticallyincrease popularity among trucker culture.Throughout this era, and even in today's society, truck driversare romanticizedas modern-day cowboys and outlaws.These stereotypes were due to their use of Citizens Band (CB) radios to swap information with other drivers. Informationregardingthe locations of police officers and transportation authorities. The general public took an interest in the truckers 'way of life' as well. Both drivers and the public took interest in plaid shirts, trucker hats, CB radios, and CB slang.
The American Association of State Highway and Transportation Officials (AASHTO) conducted a series of tests.These tests were extensive field tests of roads and bridges to assess damages to the pavement.In particular they wanted to know how traffic contributes to the deterioration of pavement materials. These testsessentiallyled to the 1964 recommendation by AASHTO to Congress.The recommendation determined the gross weight limit for trucks tobe determined bya bridge formula table. This includes table based on axle lengths, instead of a state upper limit. By the time 1970 came around, there were over 18 million truck on America's roads.