Receiving nation attention during the 1960's and 70's, songs and movies about truck driving were major hits. Finding solidarity, truck drivers participated in widespread strikes. Truck drivers from all over opposed the rising cost of fuel. Not to mention this is during the energy crises of 1873 and 1979. In 1980 the Motor Carrier Act drastically deregulated the trucking industry. Since then trucking has come to dominate the freight industry in the latter part of the 20th century. This coincided with what are now known as 'big-box' stores such as Target or Wal-Mart.

The public idea of the trucking industry in the United States popular culture has gone through many transformations. However, images of the masculine side of trucking are a common theme throughout time. The 1940's first made truckers popular, with their songs and movies about truck drivers. Then in the 1950's they were depicted as heroes of the road, living a life of freedom on the open road. Trucking culture peaked in the 1970's as they were glorified as modern days cowboys, outlaws, and rebels. Since then the portrayal has come with a more negative connotation as we see in the 1990's. Unfortunately, the depiction of truck drivers went from such a positive depiction to that of troubled serial killers.